Brands have replaced the cultural influence of Royalty.

And the goal of such brands is to sell you a feeling and an aspiration.

Runaway Prince is strategic rebellion and the most assured regal confidence.

It's one thing to rebel out of anger, bravado or boredom, but that pales in comparison to the strength needed in remaining calm, calculated and consistent. 

Only a humble self assuredness would compel a Prince to abandon his "perfect" life in pursuit of something else. 

Siddhartha Gautama (Buddha) , an ancient Indian prince, traded his comfort for homelessness and followed the path of an acetic monk.
Risking his life for truth.

This is a confidence we struggle to perceive, let alone embody.
But it exists.
And we need it now, more than ever.